Working with Brandfarm
BRANDFARM offers a turn-key solution for brands wishing to realize commercial success in Australasia and North America. We work with companies under exclusive distribution contracts or for companies with their own distribution network we can provide marketing and brand building consultancy services to help drive sustainable growth.
Here at BRANDFARM our sole purpose is to see your brand grow in a sustainable, profitable and ethical manner. Once we have planted the seed and laid the foundations for growth we begin to implement the core sales, distribution and marketing strategies that we have worked on with our brand partners.
Our Experience
BRANDFARMs two directors have over 20 years of experience launching and managing brands around the world. We have experienced success on a global level across multiple categories and have particular expertise and experience in the personal care and health industries, having launched more than 30 brands into these two sectors.
While we are able to draw on decades of experience we also understand the new rules that are impacting product success around the globe. BRANDFARM understands the importance that new media and social platforms can play on a brands success in the Australian marketplace. Integrating these important mechanisms into our marketing campaigns ensures our clients brands achieve high levels of consumer involvement for minimum cost. Director Marshall Lees has developed and managed more than 100 fully integrated brand campaigns both locally and internationally across a wide range of FMCG and pharma categories.
Dealing with BRANDFARM also ensures you have a team with vast experience managing retail distribution. Our team has worked with every major pharmacy/drug, health, mass, convenience and grocery retailer in the USA, Australia and New Zealand.
Strategic Decision Making
BRANDFARM has invested heavily into market intelligence and research. As one of only 50 Australian companies subscribing to Datamonitors Research facilities we are able to offer our clients best of breed insights and intelligence into both the local and global marketplace. Our membership to the Global New Product Database also ensures we are constantly updated on competitive launches and category activity with almost 20000 new products added each month around the globe.
Our investment into research ensures our decision making processes are based on real world data and enables us to offer world class insights to our clients including;
• Category sales history and projections
• Consumer insights and consumer trends
• Product pricing analysis and comparisons
• Key ingredient / actives analysis
• Media insights, case studies and best practice evaluations
