KEY ACCOUNT MANAGEMENT
The BRANDFARM team has
over 20 years experience
dealing with Australia’s largest
retailers, wholesalers and
distributors. Our success is
based on the strength of
our existing relationships
and our ability to
clearly, professionally
and persuasively
present products
to buyers in
all segments
of business.
FIELD FORCE MANAGEMENT
BRANDFARM overseas the
activities of sales teams on
the road whether they be
3rd party brokers, our own
national sales team or
industry sales specialists
who have been
appointed to achieve
specific goals within
a niche channel.
SALES TRAINING
BRANDFARM ensures all brand representatives fully understand the core product traits, the brands positioning and the key selling points. Significant emphasis is placed on ongoing sales training to ensure your brand maintains momentum with people in the field.
Inject Creativity
At BRANDFARM we pride ourselves on our creative approach to brand management. Throughout the life of our relationship BRANDFARM will continually strive to inject creativity into your brand.
Execute the
Marketing Plan
We set about executing all aspects of the marketing plan and ensure your brand stays true to its core values over time.
Marketing Strategy
Our brand building is powered by a marketing strategy that is designed to drive both retailer interest and consumer awareness. These strategies utilise the best fit media mechanisms and latest media toolsets to identify our target markets.
Resources & Insights
Brandfarm has its own in-house marketing team and over 15 years experience launching brands and managing marketing campaigns in the region. We also have valuable media and PR relationships and creative resources to draw upon.
We continually communicate with the entire distribution network to ensure we uncover problems or issues at the earliest possible stages. This also ensures that our team is aware of any wholesaler promotions that may increase sales.
Brandfarm has invested heavily into consumer and category research.Our brand strategies are always based on real world data and expert insights.
01
Continually expand upon distribution channel opportunities in the existing market and new markets as desired by the brands key stake holders.
02
Drive Expansion
BRANDFARM continually seeks to improve efficiencies across all aspects of your brands business. Ongoing negotiation within the distribution network can lead to improvements in lead times, freight costs, warehousing space etc.
03
Improve Efficiencies
in Distribution
Distribution Network
Management
BRANDFARM INTEGRATED STRATEGY
We integrate a comprehensive online distribution
strategy to compliment our retail distribution.
Our Process
WATERPIK
Case Study
Brandfarm took over the exclusive distribution rights for one of the USA’s leading oral care brands in 2011. At that time the brand had stagnated at around $250,000 a year in retail sales with little to no growth for the past 10 years. Within 12 months we had taken the distribution footprint from 56 stores to more than 400.
Now, 3 years later Waterpik features prominantely in some of Australia’s largest retailers with more than 1100 stores and sales in excess of $6 million per year.
“I have had the privilege of working with the Brandfarm management team for over 4 years. Brian and Marshall’s level of creativity and outside the box thinking has turned a vision into reality. Through their leadership in sales and marketing, our product’s brand equity has risen to new heights in Australia. Through their leadership our sales continue to grow. I would most definitely recommend Brandfarm to any company”
Phil Stout - International Sales Director - Water Pik Inc
CONVENIENCE
6900
PHARMACY
4000
MASS
4000
HEALTH
800
DEPARTMENT
700
ELECTRICAL
700
NUMBER OF STORES
ACROSS AUSTRALIA
AUSTRALIAN MARKET
SNAPSHOT